How BAT is channeling the power of passion
V-Studios is the first-of-its-kind platform introduced by BAT Bangladesh, celebrating the Power of Passion among its employees. To create more opportunities for members of the organization to pursue their passion and foster an inclusive culture, this platform invited all talented in-house artists to come together and form cross-functional teams to take the stage by storm. Launched under the ‘Power of Passion’ campaign, V Studio’s 1st season kicked off with a musical talent competition. What’s most interesting is that the groove of music transcended all perceived barriers and nurtured wholehearted interactions between members across office and shopfloor to keep the organization energized and united.
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