Unilever’s Proyash: An Initiative to Pursue Purpose
Being a purpose-driven organization, Unilever places great emphasis on providing value and purpose to all stakeholders- socially, environmentally, and economically. Consequently, to allow Unilever’s employees an opportunity to pursue their purpose beyond their regular jobs, Unilever introduced “Proyash,” an Employee Volunteering Programme.
Employees can volunteer for up to 5 days for different social initiatives led by Unilever’s partners. Over the years, Unilever employees have actively volunteered in several campaigns led by the various purpose-driven brands of Unilever and their partners, covering different social issues, including healthcare, hand hygiene practice, inclusion, care, and support for children and persons with disability.