BAT Ballers: A first-of-its-kind inititiative in Bangladesh
Driven by the power of passion, BAT Ballers was launched with a mission to kickstart the first ever mixed gender sports initiative in BAT Bangladesh. Being an organization that continues to pioneer new ideas, the initiative started as an experiment to gauge interest in a novel, niche sport but over a couple of weeks slowly developed into a community that unified long-standing basketball enthusiasts in the organization spanning across genders, age groups and departments. The infectious hype led to the first tournament in BAT Bangladesh where 12 teams with 50:50 gender ratio (2 men and 2 women on each team) fearlessly played for the championship. BAT Ballers has now become a weekly sporting activity that is not only gender-neutral, but has broken gender stereotypes in corporate sports, and is driving the spirit of male and female colleagues treating each other as equals on and off the court.